The old cliche “taking a shot in the dark” unfortunately rings painfully true for too many webmasters. In today’s ultra competitive online landscape web marketers must understand more than just a simple comparison chart on Google Analytics.
Web analytics is no longer just a tool for measuring web traffic but is a viable tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of inbound calls, video marketing or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Your Google Analytics certified expert at SEO Prodigy will spend quality to ensure you get the best metrics available to make educated decisions in regards to both SEO and SEM strategies.