Pay per click (PPC) is an internet advertising model used to direct traffic to web properties, in which advertisers pay the publisher (typically a search engine such as Google) when the ad is clicked. Google Adwords comes to mind for many advertisers however other contenders include Bind Advertising Center, Facebook and other search engine/social media networks.
Effectively managing an effective PPC campaign is no simple task. Many advertisers are unaware that they are not getting a full ROI on their investment efforts. Proper PPC marketing requires thorough implementation, tracking, data research and management.
SEO Prodigy has a track record of working on both e-commerce and lead marketing clients. We are familiar with the complexities PPC marketing requires. Contact us for further help.