SEO is the practice of improving a website’s visibility on the search engines to drive a large quantity of organic visitors. SEO relies on organic and natural search results for Google search engines. It also doesn’t factor any website traffic from visitors who clicked on advertisements.
Essentially, a practical SEO aims to drive high-quality website visitors to a specific website or page. The way to properly implement SEO has changed over the years. Through algorithm changes, the process to rank a webpage require more strategic involvement rather than exploiting or utilizing what is now considered “black hat” SEO.
An example of a tactic used before major algorithm updates was called keyword stuffing. The website owner would place keywords intended to rank all over their website or page, which compromised the quality of information the reader intended to find.
In an effort to ensure the user’s experience on Google is optimal, Google has made it known they want people to provide the right experience for users.
When a user conducts a search on Google, an algorithm presents the best possible results related to the individual keywords that was typed in. The algorithm scans billions of pages to retrieve the best possible results for the user.
The three biggest factors for optimizing a website involves writing high quality content, link building and implementing on-page SEO. Additionally, when a search results are displayed, Google factors in a website’s authority, its relevancy, and its quality.
No single factor can guarantee a website will rank online, especially if there are other issues or competition involved. Technical factors or low domain authority can’t save a website from a competitor. When done correctly, a business can expect thousands of website visitors a month depending on the industry or website topic.